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70’s Fashion Hippie: The Ultimate Style Guide

The 70’s Fashion Hippie is widely recognized as one of the most iconic fashion decades, with a style distinguished by its free-spirited, bohemian attitude. The hippie fashion trend, which originated as a reaction against the conventional standards of the day, was at the vanguard of this movement. With the development of the counterculture and the anti-art movement, hippie dress became more than just a fashion statement, but also a political and social statement.

In this comprehensive style guide, we’ll look at the origins and aspects of the 70’s Fashion Hippie, as well as its influence on modern fashion. We’ll look at the legendary people that popularised the hippie aesthetic and their characteristic styles, as well as the movement’s legacy and its impact on sustainable and ethical fashion practices.

Whether you want to incorporate the bohemian flare of the 1970s into your wardrobe or are simply interested in the history of this famous fashion movement, this guide is a great place to start.

I. The Origins of 70’s Fashion Hippie

The cultural and social background of the time may be traced back to the roots of the 70’s Fashion Hippie. The late 1960s and early 1970s were a time of social upheaval and political action, with huge anti-Vietnam War protests, civil rights, and feminist groups. The young culture of the moment was defying old societal standards and experimenting with new concepts of freedom and self-expression.

The hippie attire of the 1970s reflected this social and cultural transformation. It was a rejection of the 1960s’ form-fitting and confining fashions, in favor of flowing, loose-fitting clothes that allowed for mobility and comfort. The counterculture movement, which attempted to encourage independence, peace, and love, had a strong effect on this style.

Music, in addition to political and social factors, had an important part in the rise of the hippie fashion movement. The success of music festivals like Woodstock and the Isle of Wight Festival drew young people from all over the world who shared a love of music and a desire to disrupt the status quo.

The hippie look was defined by bright, colorful patterns and earthy tones, as well as fringes, embroidery, and natural textiles like cotton and linen. It was a free-spirited and casual style that prioritized comfort and self-expression over uniformity.

Overall, the origins of 70’s fashion hippie may be traced back to a desire for self-expression, independence, and defiance of traditional standards. The hippie movement paved the door for new fashion and self-expression styles, and its impact may still be observed in modern fashion.

II. Elements of 70’s Fashion Hippie

The 70’s Fashion Hippie movement was defined by a unique set of elements that set it apart from previous decades. The style was heavily influenced by the counterculture movement, which promoted individualism, peace, and love. The following are the key elements of 70’s Fashion Hippie:

Flowy Fabrics:

The 70’s Fashion Hippie style embraced flowing, loose-fitting fabrics that allowed for movement and comfort. Natural fabrics such as cotton and linen were popular, as were lightweight materials such as chiffon and silk.

Bold Patterns and Earthy Tones:

The 70’s Fashion Hippie style was characterized by bold, colorful patterns and earthy tones. Prints such as paisley, floral, and tie-dye were popular, as were natural shades of brown, beige, and green.

Fringes and Embroidery:

Fringes and embroidery were popular embellishments in the 70s hippie style. Fringes were often used on jackets, bags, and boots, while embroidery was used on blouses, dresses, and skirts.


Bell bottoms were a popular silhouette in the 70s. The pants were fitted through the thighs and flared out at the bottom, creating a dramatic and iconic look.

Maxi Dresses:

Maxi dresses were another popular silhouette in the hippie style. The dresses were long and flowing, often featuring bold patterns and bright colors.

Peasant Blouses:

Peasant blouses were a staple of the hippie style. The blouses were often made of lightweight cotton or linen and featured loose, billowy sleeves and a flowy fit.

Overall, the key elements of the 70’s fashion hippie were characterized by loose, flowing fabrics, bold patterns, and earthy tones. The style was all about comfort, self-expression, and individualism, and it continues to be a source of inspiration for modern-day bohemian and festival fashion.

III. Accessories and Footwear

Accessories and footwear were an essential component of the 70s fashion hippie style. The following are the key accessories and footwear of the era:


Headbands were a popular accessory among hippies. They were often made of cloth, leather, or braided materials and worn around the forehead to keep hair out of the eyes.

Statement Jewelry:

Statement jewelry was a key element of the hippie style. Large, bold pieces such as chokers, beaded necklaces, and hoop earrings were popular.


Oversized, round-framed sunglasses were a must-have accessory in the 70s. They were often worn with headbands or scarves to complete the bohemian look.


Fringed leather bags and woven baskets were popular choices for hippies. They were often adorned with beads or embroidery and used to carry essentials such as water bottles, snacks, and blankets.


Strappy leather sandals were a staple of the hippie style. They were comfortable and allowed for free movement, making them ideal for music festivals and outdoor gatherings.


Leather boots, especially those with fringes, were also popular in the hippie style. They were often paired with bell bottoms or maxi dresses for a dramatic look.

Overall, accessories and footwear played a crucial role in completing the 70s fashion hippie look. The style was all about self-expression and individualism, and accessories and footwear were a way to express that individuality. The legacy of the 70s fashion hippie style can still be seen in contemporary fashion, particularly in the bohemian and festival fashion trends.

IV. Iconic Hippie Fashion Icons

The 70s fashion hippie movement had several influential fashion icons who embodied the free-spirited and bohemian style of the era. The following are some of the most iconic hippie fashion icons of the time:

Stevie Nicks:

The Fleetwood Mac singer was known for her flowing skirts, shawls, and layered jewelry. Her signature look was a mix of bohemian and rock-inspired styles, and she popularized the trend of wearing flowing, layered skirts with high-heeled boots.

Janis Joplin:

The iconic rock singer was known for her bold and eclectic style. She often wore colorful, flowy fabrics, feathered accessories, and round-framed sunglasses. Her signature look was a mix of hippie and rock-and-roll styles, which continues to influence fashion today.


The singer and actress was a fashion icon of the 70s, known for her daring and risqué fashion choices. She popularized the trend of wearing bell bottoms and platform shoes, and her signature looks often featured metallic fabrics and sequins.

Joni Mitchell:

The singer-songwriter was known for her effortless and natural style. She often wore simple, loose-fitting dresses, peasant blouses, and long, flowing skirts. Her understated yet iconic style continues to inspire contemporary fashion today.

Ali McGraw:

The actress was known for her minimalist yet chic style. She popularized the trend of wearing high-waisted denim and simple, neutral-colored tops. Her effortless style and natural beauty made her an enduring fashion icon of the 70s.

Overall, these iconic hippie fashion icons represented the free-spirited and individualistic style of the 70s. Their unique styles continue to inspire contemporary fashion and have left a lasting impact on the world of fashion.

V. The Legacy of 70’s Fashion Hippie

The 70’s Fashion Hippie movement has had a significant impact on contemporary fashion and culture. The following are some of the ways that the legacy of 70s fashion hippie has continued to influence fashion and society today:

Bohemian Fashion:

The bohemian fashion trend, which is characterized by flowy fabrics, embroidered details, and a mix of bold and natural prints, was heavily influenced by the 70’s Fashion Hippie movement. Today, bohemian fashion remains popular, especially during festival season, and has become a staple in many people’s wardrobes.

Sustainable Fashion:

The 70’s Fashion Hippie movement was also influential in the rise of sustainable and ethical fashion. Hippies were known for their anti-consumerist and anti-establishment attitudes, and their style reflected this with a focus on vintage and secondhand clothing, natural materials, and handmade items. Today, the fashion industry is increasingly turning towards sustainable practices and values, and the hippie movement’s influence can be seen in this shift.

Self-Expression and Individualism:

The 70’s Fashion Hippie movement was all about self-expression and individualism, and this legacy continues to inspire people today. The idea of expressing oneself through fashion and rejecting societal norms and expectations has become a powerful and popular movement, with many people using fashion as a tool to express their unique identities.

Music and Art:

The 70’s Fashion Hippie movement was closely intertwined with music and art, and this connection has continued to influence contemporary culture. Many musicians and artists today draw inspiration from the 70s fashion hippie movement, and music festivals and art shows often incorporate elements of the era’s fashion and style.

VI. Conclusion

Finally, the 70’s Fashion Hippie movement of the 1970s was a potent force that not only revolutionized fashion but also had a long-lasting influence on culture and society. Its emphasis on individualism, independence, and creativity challenged old fashion rules and encouraged people to express themselves via their clothing choices.

The legacy of the movement may be observed in the continuous popularity of bohemian fashion, the emergence of sustainable and ethical fashion, and the value of self-expression and uniqueness in modern culture. Furthermore, the impact of hippie dress in the 1970s can still be felt in music and art, with many artists drawing inspiration from the era’s fashion and style. Overall, the fashion hippie movement of the 1970s remains a symbol of a transformational age, as well as its influence on fashion and society.

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